After completing my MSc Marketing degree in England, I worked for large organizations. I had 12 years of typical office life, which included a lot of paperwork, deadlines, and liters of coffee. Then I met my husband in 2016, and during one of our dates, we started talking about work. He noticed that I worked from morning to night, on weekends for urgent projects and that I didn't always pick up the phone or respond to messages. Because I was extremely busy. He asked me about my salary one day, and I told him the truth. He quickly calculated it in hours and said it was less than one dollar an hour. Then he asked if I was happy with my job. And then I realized I wasn't.
After a month of this conversation, I decided to quit my job and open my own atelier on 30 square meters in Astana, Kazakhstan. I bought sewing equipment and fabrics from Italy with the help of friends and money saved for a car. I've always enjoyed sewing and creating something stylish, functional, and of high quality. My first clients were business acquaintances and former coworkers, followed by their friends and family. We worked with hired tailors and seamstresses to create evening gowns, outfits, and business suits out of natural wool fabrics for women over the age of 30. It was challenging, and I worked just as hard, but I was happy every day.
Ben and I married in 2017. For the time being, the atelier was not profitable.
People nowadays value brand names more than handmade work and bespoke tailoring. As a result, luxury brands control 10% of the world's wealth. Etsy, on the other hand, is an island of people who value hard work and have their own sense of style, unaffected by trends and Influencers.
Before quarantine, my husband and I decided to relocate to Almaty, Kazakhstan's southern city, in early 2020. Mountains, apples, warmth, and a completely different audience awaited us here. I realized I disliked the atelier format and wished for more freedom. I'd been considering the format for two years and wanted to open a design studio, but it took a year of experimenting with textile artists from the Zhurgenov Academy to figure out which niche to pursue.
My husband and I decided to help artists because many of them struggle to find work after graduation. They either work as make-up artists and manicure technicians in beauty salons or as baristas. They can also retrain as managers, bankers, lawyers, and financiers.
We prefer to work with natural fibers, primarily 100% linen. Our artists create the prints, which are then applied to the sewn clothes using the linocut technique. We also use the batik technique to create various plant prints on silk items. Because we adore and favor using natural fibers, I chose the brand name "PHYSIS," which means "nature and essence."
Among other things, we recreate lost nomadic patterns and ornaments when making oversized textile paintings for home. We mainly employ two techniques: gluing wool threads together and dry felting.
Furthermore, we are able to ship textile paintings in tubes anywhere in the world. You are in charge of framing it at the framing store. You can use glass if you're afraid of dust and moths, but if you like textures, you must spray them with a special insect repellent.
Ben and I are currently on a mission to support young textile artists, as well as to ensure that your walls are not empty and that the handmade items in your wardrobe accurately reflect your personality and style.